Professional Journey

I’m a dynamic content and social strategist with a passion for creating impactful narratives that connect with audiences. Skilled in both content creation and brand strategy, I bring brands to life across diverse platforms by blending creativity with strategic insight. Whether behind the camera or in front of it, I thrive on developing campaigns that resonate and deliver meaningful results.

  • Social & Content Strategist

    Lug

    Research social media trends and hashtags related to a target audience’s interests.

    Manage a social media content calendar for various channels, planning and scheduling posts in advance.

    Maintain a cohesive strategy across various channels to achieve high levels of engagement.

  • Steelers Pro Shop Live Host

    Steelers X Lug

    Hosted Daily Shows.

    Aligned show schedules and programming.

    Content creation for marketing and social platforms.

  • Marketing Specialist

    ERIN


    Directed social media and digital marketing strategy initiatives to promote brand building, guest retention, engagement, reputation, and revenue-focused activities.

    Created cohesive brand messaging.

    Wrote press releases and media kits.

    Developed draft story angles, press releases, byline articles, and all marketing materials.

    Edited the website and created pages per campaigns and initiatives.

  • Social Media Coordinator

    Seven Springs & Hidden Valley Mountain Resort

    Wrote and published social media content to increase engagement with customers.

    Film and edit on-camera daily reports.

    Wrote daily newsletters/email campaigns.

    Analyzed key performance indicators monthly, applying data analytics to drive future strategies.

    Designed social and digital marketing strategies to align with business objectives.

Skills

Content Strategy

Creativity & Innovation

Analyticial Thinking

Platform Expertise

Trend Analysis

Brand Expertise

Copywriting

Attention to Detail

Content Creation Tools

Bachelor of Science in Communications Media

Indiana University of Pennsylvania

At Indiana University of Pennsylvania, I immersed myself in the world of media and storytelling. As a campus reporter and host on IUP TV, I learned the ropes of journalism, from crafting compelling stories to delivering news on-screen. Through these experiences, I developed a passion not just for reporting but also for understanding what makes content resonate with an audience. It was here that I discovered my love for marketing, where storytelling and strategy come together to make an impact.